Privacy Policy

Effective date: October 7, 2026
Last updated: October 7, 2026

Diabetic Sock Club is a trade name of MissionCute, LLC (“DSC,” “we,” “us,” or “our”). We sell socks and foot-care products made for people who want a comfortable, non-binding fit. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, the choices you have, and how to reach us. It applies to diabeticsockclub.com and its subdomains (the “Site”), our customer accounts, our emails and text messages, our customer service by phone, chat and email, our pages on social media, and any other place we link to this policy. It also applies when you buy our products through a marketplace or shopping channel (such as Amazon, the Shop app, Google, Facebook, Instagram, TikTok or Microsoft) to the extent that channel passes your order to us.

The short version. We collect what we need to take and ship your order, answer your questions, run our website, and tell you about our products. We use trusted service providers to do that. We use advertising and analytics tools that some state laws treat as “selling” or “sharing” personal information, and you can opt out. We never share your mobile number or your text-message opt-in with anyone for their own marketing. We don't ask for medical information and we don't need it to sell you socks.

1. Information we collect

Information you give us

• Contact and account details: your name, email address, mailing and shipping addresses, phone number, and an account password if you create an account.
• Order details: what you bought, sizes and colors, prices, discount codes, subscription selections, delivery instructions, and the name and address of anyone you ship a gift to.
• Payment details: your payment card number, expiration date, security code and billing address are collected by our payment processors (Shopify Payments, Shop Pay, PayPal, Apple Pay and Google Pay). We receive only a confirmation, the card type and the last four digits. We never see or store your full card number.
• Communications: what you tell us when you call (800) 214-0218, chat with us, email us, submit a form, request a return or exchange, or respond to a survey. We do not record phone calls.
• Reviews and content: product reviews, star ratings, photos and comments you choose to post, together with the name you post under.
• Marketing sign-ups: your email address or mobile number when you sign up for our emails, texts, quizzes, sweepstakes or the affiliate program, and your preferences.
• Sizing and fit answers: shoe size, calf width, and the answers you give our “Find Your Sock” quiz so we can suggest a size and style.

Information we collect automatically

• Device and browser information: IP address, approximate location derived from it (city and state), device type, operating system, browser, screen size, language, and the identifiers assigned by cookies and similar technologies.
• Site activity: the pages and products you view, searches you run, items you add to your cart, links and ads you click, how you arrived at the Site, how long you stay, and whether you open or click our emails and texts.
• Transaction and fraud signals: information our platform and payment processors use to detect fraudulent orders, such as matches between your billing address, device and payment method.

Information we get from other sources

• Marketplaces and shopping channels (for example Amazon or the Shop app) send us the information needed to fulfill an order placed there.
• Shipping carriers and our returns provider send us delivery status and return information.
• Advertising and analytics partners (such as Meta, Google, Microsoft and TikTok) tell us which ads were shown and clicked, and provide aggregated audience statistics.
• Social media platforms give us the information you make public or allow when you interact with our pages, posts or ads.
• Address verification and fraud-prevention services help us confirm shipping addresses and screen orders.

What we do not collect

We do not ask for, and you should not send us, medical records, diagnoses, insurance information, Social Security numbers, or government ID numbers. Our products are designed with people who have diabetes in mind, but buying from us does not require you to tell us anything about your health. See “Consumer health data” below for how we treat the fact of a purchase.

2. How we use your information

• To fulfill your orders: process payment, print shipping labels, deliver your package, send order and shipping confirmations, manage subscriptions and auto-ship deliveries, and handle returns, exchanges and our 1-Year Replacement Guarantee.
• To help you: answer questions, find your size, resolve problems, and keep a record of our conversations so you don't have to repeat yourself.
• To run and improve the Site: keep it secure, fix errors, measure which pages and products work, test new designs, and remember your cart and preferences.
• To market our products: send emails and text messages you've signed up for, show you our ads on other websites and apps, measure whether those ads lead to purchases, and suggest products you may like based on what you've viewed or bought.
• To prevent fraud and abuse: screen orders, detect unauthorized use of accounts or payment methods, and enforce our Terms of Service.
• To comply with law: keep tax and accounting records, respond to lawful requests, and meet our obligations under consumer-protection and privacy laws.
• With your consent for any other purpose we describe at the time we ask.

We may combine information from the sources above. We may also de-identify or aggregate information so it no longer identifies you, and use that information for any purpose.

3. How we share your information

We do not sell your name, address, email or phone number to list brokers or marketers. We share personal information in the following ways.

Service providers who work for us

These companies process personal information on our instructions to run our business, and may use it only for that purpose:

• Shopify Inc. hosts our store, checkout and customer accounts, and provides Shopify Payments, Shop Pay, Shopify Subscriptions, Flow automations and Shopify Audiences. Shopify's privacy policy.
• Payment processors: Shopify Payments (Stripe), PayPal, Apple Pay and Google Pay.
• Subscription billing: Shopify Subscriptions and Recharge, which store your payment method securely to bill your auto-ship orders.
• Shipping and fulfillment: ShipStation for labels, and carriers such as USPS and UPS, who receive your name, address and phone number to deliver your package.
• Order tracking and returns: AfterShip Tracking and AfterShip Returns.
• Email and text messaging: Klaviyo sends our marketing emails and text messages and the automatic emails about your order.
• Customer service: Re:amaze for live chat and email support, and our telephone provider for calls to (800) 214-0218.
• Reviews: Judge.me collects and displays product reviews and sends review-request emails after a purchase.
• Checkout offers and upsells: AfterSell (by Rokt) and Kaching, which show you additional DSC products after checkout.
• Analytics and reporting: Google Analytics, Lifetimely, Hyros and Shopify's own analytics.
• Security and trust: TrustedSite (site security monitoring) and hCaptcha (bot protection on forms).
• Affiliate program: UpPromote tracks referrals from our affiliates so they can be credited.
• Inventory and operations: Inventory Planner and similar tools that see order volumes, not your contact details.
• Professional advisors: accountants, lawyers, insurers and IT consultants under confidentiality obligations.

Advertising partners

We advertise on Facebook, Instagram, Google, YouTube, Microsoft/Bing, TikTok and in mobile apps through AppLovin. To do that, these partners place cookies and pixels on our Site and receive information such as the pages you view, the products you add to your cart, what you buy, and hashed (scrambled) versions of your email address or phone number so they can show our ads to you and to people like you, and measure results. We also use Shopify Audiences, which shares hashed customer information with those same ad platforms to build audiences for our ads. Under some state privacy laws this is a “sale” or “sharing” of personal information, or “targeted advertising.” You can opt out — see “Your privacy choices” below.

Offers from other companies after checkout

On our order-confirmation page we work with Rokt to show offers from other companies that may interest you. Rokt uses information about your order and device to select which offers you see. If you accept an offer, the information you provide for it goes to that company and is governed by its privacy policy. If you don't accept an offer, the information you gave us is not passed to that advertiser. Rokt's privacy policy. You can opt out of this personalization using the “Do not sell or share my personal information” link in our footer.

Marketplaces and partner retailers

If you buy through a marketplace, that marketplace's privacy policy also applies, and we receive only what is needed to ship your order. If one of our products is sold through a partner retailer using Shopify Collective, or we fulfill an order for a partner brand, we exchange the order and shipping details needed to complete that order.

Legal, safety and business transfers

We may disclose personal information to comply with a law, regulation, subpoena or court order; to respond to a lawful request from a government authority; to protect the rights, property or safety of DSC, our customers or others; to investigate fraud; or to enforce our Terms of Service. If DSC is involved in a merger, acquisition, financing or sale of all or part of its business, personal information may be transferred as part of that transaction, and we will require the recipient to honor this policy. “DSC” in this policy means MissionCute, LLC and any successor.

With your direction

We share information when you ask us to — for example when you ship a gift to someone, post a review, or connect with us through a social media platform.

4. Text messages (SMS) and your mobile number

When you give us your mobile number and agree to receive text messages, we enroll you in the DSC text program.

• What you'll receive: order and shipping updates, cart reminders, offers, new products, and occasional surveys. Message frequency varies. Message and data rates may apply.
• How to stop: reply STOP to any message to cancel at any time. Reply HELP for help, or call (800) 214-0218. You will receive one final message confirming you have been unsubscribed.
• Consent is not a condition of purchase. You can buy from us without agreeing to receive texts.
• Carriers are not liable for delayed or undelivered messages.

We do not share your mobile number or your text-message opt-in with third parties or affiliates for their marketing or promotional purposes. Period. Your number and consent record are used only to send you the messages you signed up for. We share them only with the messaging service provider that delivers our texts on our behalf (currently Klaviyo), which may not use them for any other purpose. Text-message originator opt-in data and consent are excluded from every other category of sharing described in this policy and will not be shared with any third party.

We keep a record of when and how you opted in (date, time, the number you provided, and the form or keyword you used) so we can prove your consent, as the law requires.

5. Email and other marketing choices

• Marketing emails: click “unsubscribe” at the bottom of any email, or email sam@diabeticsockclub.com. We process unsubscribes within 10 business days as the CAN-SPAM Act requires, usually immediately.
• Transactional messages: even if you unsubscribe from marketing, we will still send you emails or texts about your orders, subscriptions, returns and account, because we need to.
• Subscription (auto-ship) reminders: if you have an active subscription we will remind you before each charge. You can skip, pause or cancel from your account at any time.
• Phone: we do not make unsolicited marketing calls. If you are on the National Do Not Call Registry we will not call you for marketing purposes.
• Mail: if we ever send you a catalog or postcard and you'd rather we didn't, call or email us and we'll take you off the list.

6. Cookies, pixels and tracking technologies

We and our partners use cookies (small files stored by your browser), pixels and web beacons (tiny images or code that record when a page or email is viewed), local storage, and software development kits in mobile apps. They fall into four groups:

Your choices:

• Use the Do not sell or share my personal information page to opt out of advertising cookies and sharing on this browser and, if you give us your email, for your account.
• Turn on Global Privacy Control (GPC) in your browser or a browser extension. We treat a GPC signal as a request to opt out of sale, sharing and targeted advertising for that browser.
• Most browsers let you block or delete cookies. If you block all cookies, checkout and some features may not work.
• Industry opt-outs: Digital Advertising Alliance, Network Advertising Initiative, and for mobile apps AppChoices. Platform settings: Facebook ad preferences, Google ad settings, Microsoft ad settings, and Google Analytics opt-out.
• Email pixels: most email programs let you block images, which prevents us from seeing whether you opened a message.

Do Not Track: there is no industry standard for browser “Do Not Track” signals, so we do not respond to them. We do respond to Global Privacy Control signals as described above.

7. Consumer health data

Some states (including Washington, Nevada and Connecticut) give special protection to “consumer health data,” which can include information that reveals or could be used to infer a health condition. We sell socks and foot-care products that many people with diabetes, neuropathy, swelling or sensitive feet choose. Here is how we handle that:

• We don't ask. Nothing on our Site requires you to tell us about a diagnosis, a medication, or your health. We don't buy health information about you from anyone.
• What we may hold: your purchase history, the products you browse, and anything you choose to tell us in a review, quiz, survey or support conversation (for example, “I have neuropathy and these don't bother my feet”). Where the law treats this as consumer health data, we treat it that way.
• How we use it: to fulfill your order, help you choose a size or style, answer your questions, display reviews you choose to post, and — unless you opt out — suggest our own products. We do not use it to make decisions about credit, insurance, employment or eligibility for anything.
• Sharing: only with the service providers listed above, under contracts that limit their use, and with advertising partners only as described in sections 3 and 6, from which you can opt out. We do not sell consumer health data, and we will not sell it without your separate written authorization.
• No geofencing: we do not use location tracking around health-care facilities or anywhere else to target you.
• Your rights: you can ask us to confirm whether we hold consumer health data about you, get a list of the third parties we've shared it with, withdraw consent, and ask us to delete it. Use the contact details in section 13. If we deny a request you can appeal the same way, and if the appeal is denied you can contact your state attorney general.

8. Your privacy rights under U.S. state laws

Depending on where you live, state law may give you the rights below. We extend the core rights — to know, delete, correct and opt out of targeted advertising — to everyone in the United States, regardless of state.

• Right to know / access: what personal information we have collected about you, the categories of sources, why we collected it, who we shared it with, and the specific pieces of information. You can also ask for a portable copy.
• Right to delete: ask us to delete personal information we collected from you, subject to exceptions (for example, we must keep records of your purchases for tax, warranty and fraud-prevention purposes).
• Right to correct: fix inaccurate information. You can update most account details yourself by logging in.
• Right to opt out of sale, sharing and targeted advertising: use the Do not sell or share my personal information page, or send a Global Privacy Control signal.
• Right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. We do not make such decisions about you.
• Right to limit use of sensitive personal information: we only use sensitive information (for example precise location or health-related details you volunteer) to provide what you asked for, so no separate limit request is needed, but you may contact us about it at any time.
• Right to non-discrimination: we will not deny you products, charge different prices, or provide a different level of service because you exercised your privacy rights. See the financial-incentive notice below for how discounts tied to sign-ups work.
• Right to appeal: if we decline a request, you can appeal by replying to our decision or using the contact details in section 13. If your appeal is denied, you may contact your state attorney general.

How to submit a request

Email sam@diabeticsockclub.com with “Privacy request” in the subject line, call (800) 214-0218 (Monday–Friday, 9 a.m.–3 p.m. Eastern), or write to the address in section 13. Tell us which right you are exercising and the email address or phone number you used with us.

Verification. To protect you, we verify requests by matching the information you give us against what we have on file (for example your email address, an order number, or your shipping address), or by sending a confirmation link to your email address or a code to your phone. For access to specific pieces of information or deletion we may ask for additional confirmation. We never ask for your full payment card number.

Authorized agents. You may designate someone to make a request for you. We will ask for written permission signed by you, or a power of attorney, and may still verify your identity directly with you.

Timing. We respond within 45 days. If we need more time (up to another 45 days) we will tell you why. Requests are free unless they are excessive or repetitive, in which case we may charge a reasonable fee or decline.

California disclosures (CCPA/CPRA)

This table describes our practices over the 12 months before the effective date and the practices we expect going forward.

We collect these categories from the sources and for the purposes described in sections 1 and 2, and disclose them to the recipients described in section 3. We do not knowingly sell or share the personal information of consumers under 16. The “sale” and “sharing” described above happen through cookies and pixels and through Shopify Audiences; you can opt out as described in section 6. California residents may also request a list of the third parties to whom we have disclosed personal information for their direct marketing purposes under the “Shine the Light” law (Civil Code §1798.83); we do not disclose personal information to third parties for their own direct marketing, so no list exists.

Notice of financial incentive

We sometimes offer a discount on your first order, free shipping, or a chance to win a prize in exchange for signing up for our emails or text messages, writing a review, referring a friend, or joining our affiliate program. To provide these we collect and keep your email address, mobile number, name, order history and, for the affiliate program, payout details. You may withdraw at any time by unsubscribing, replying STOP, or contacting us; you will keep any discount already applied. We value the personal information involved at roughly the cost of the incentive itself (for example, the dollar value of a 20% discount on a first order), based on what we spend to acquire a customer through advertising compared with what we spend on these programs. We do not treat customers differently because they have or have not joined.

Other states

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia and other states with comprehensive privacy laws can exercise the rights in this section in the same way. Where a state requires consent before we process sensitive data, we will ask for it. Nevada residents may opt out of the sale of covered information by contacting us; we do not sell covered information as Nevada defines it.

9. Visitors from outside the United States

We are based in the United States and our Site, systems and service providers are located here. If you visit or order from outside the U.S., your information will be transferred to, stored and processed in the United States, where privacy laws may differ from those in your country.

European Economic Area, United Kingdom and Switzerland. Where the GDPR or UK GDPR applies, our legal bases for processing are: performance of a contract (to take and deliver your order); our legitimate interests (to run and secure the Site, to prevent fraud, and to market to existing customers, balanced against your rights); your consent (for cookies that are not strictly necessary and for marketing messages, which you may withdraw at any time); and compliance with legal obligations. You have the rights to access, rectify, erase, restrict and port your data, to object to processing based on legitimate interests, and to lodge a complaint with your supervisory authority (in the UK, the Information Commissioner's Office). Transfers to the U.S. rely on standard contractual clauses or, for providers certified to it, the EU–U.S. Data Privacy Framework.

Canada. We follow PIPEDA and Canada's Anti-Spam Legislation. We send commercial electronic messages only with your express or implied consent, and every message includes a way to unsubscribe.

10. How long we keep information

We keep personal information only as long as we need it for the purposes above, and then delete or de-identify it. Our usual retention periods:

Backups are overwritten on a rolling schedule; information in a backup is not used for any other purpose and is deleted when the backup expires.

11. How we protect your information

We use administrative, technical and physical safeguards designed to protect personal information against loss, misuse and unauthorized access. These include encryption of data in transit (TLS/HTTPS on every page) and at rest on our platform, PCI DSS Level 1 certified payment processing so card numbers never touch our systems, two-step authentication and least-privilege access for staff and contractors on our store admin, logging of admin access, and contracts that require our service providers to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you and the authorities as the law requires.

Keep your account password private and let us know right away at (800) 214-0218 if you think someone has used your account or payment method without permission. We will never email or text you asking for your password or full card number.

12. Children

Our Site and products are intended for adults. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it. If you are a minor with an account who has posted content on our Site, you may ask us to remove it.

13. How to contact us

Questions, requests and complaints about privacy:

MissionCute, LLC d/b/a Diabetic Sock Club
Attn: Privacy
109 Crowders Creek Road, STE 103
Gastonia, NC 28052
United States

Email: sam@diabeticsockclub.com (put “Privacy request” in the subject line)
Phone: (800) 214-0218, Monday–Friday, 9 a.m.–3 p.m. Eastern
Online: Do not sell or share my personal information and Contact us

If you are not satisfied with our response, you may complain to the U.S. Federal Trade Commission or to your state attorney general.

14. Changes to this policy

We will update this policy when our practices or the law change. The effective date at the top tells you when it was last revised. If we make a material change in how we use information you already gave us, we will tell you by email or by a notice on the Site before the change takes effect, and where the law requires it we will ask for your consent. Earlier versions are available on request.

15. Related policies

Terms of Service · Returns & Exchanges · 1-Year Replacement Guarantee · Do not sell or share my personal information